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An easy to remember number will have more impact. It may be worth paying extra for a choice of numbers. BT Publicity Brochure - Routes To Building A Business. |
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| According to BT the telephone number in a radio/TV ad should be repeated many times. The downside is that this means less exposure for the actual advertising message. |
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| On The Other Hand |
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| Overseas studies show that word numbers in radio advertising need only be given once or twice AND yet the response rate is much greater. |
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| Alpha numeric (word) numbers are generally regarded as being far more memorable, both in the short and and long term. They are perfect for radio/TV/billboard advertising and for brand reinforcement as the following studies show. |
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