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There are three main groups that can most benefit from having a non geographic word number: |
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Large or nationwide businesses |
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Smaller or regional businesses |
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Individuals |
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| Large/Nationwide Business |
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| A large or nationwide business has many reasons to acquire a word number. It creates ‘identity’ and makes your company stand out over its competitors. |
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| When a customer identifies with a word number covering a particular industry, that firm will easily have the dominant edge in that sector. |
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| Think of what 1-800 FLOWERS did to the floral industry in the USA. What 1-800 MATTRESS did for the bedding industry, and so forth. Here in the UK, how about 0870 CRUISES, 0845 FOR WINE, 0870 FOR RECRUIT? It is important to determine which word would most benefit your company. Your company name - or a generic/industry name? Memorable word numbers are especially important in situations where writing a number is difficult. These include movie theatre advertising; highway signs; signs on trucks; hearing radio ads when driving, etc. |
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| Small/Regional Business Or New Start-Up |
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| What if you are a small or local business that doesn’t require the national coverage offered by a non geographic word number? In this instance you might wish to participate in a ‘shared use’ programme. Such a programme works by recognising the geographic code from which the call originated and then ‘routing’ the call back so that it is answered by the licensed business in the originating STD area. Normally, calls can terminate at only one business in each STD code area. |
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| Individual Use |
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| Individuals can also benefit from having a non geographic word number. These lifetime 0845 / 0870 numbers can be used anywhere in the UK and generally be accessed from anywhere overseas. |
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| Individuals can also benefit from having a non geographic word number. These lifetime 0845 / 0870 numbers can be used anywhere in the UK and generally be accessed from anywhere overseas. |
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| 0870 CHARLES or 0845 FOR LISA |
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| Depending on the rarity of your chosen word number there is also possible long term investment value. |
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