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National advertisers are using word numbers more than numeric. In last year’s SuperBowl (featuring the world’s most expensive TV advertising) every single advertiser giving out a phone number, used a WORD NUMBER. |
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Local advertisers use word numbers at least HALF the time in all media. |
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79% of all 15 second RADIO commercials with phone numbers use WORD numbers. |
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75% of all 30 second RADIO commercials with phone numbers use WORD numbers. |
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In a TV test of 1-800 PRODIGY the word number outpulled a numeric by 25%. |
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Another test involving 1-800 JEEP EAGLE show that the word number delivered more qualified leads and resulted in considerably greater sales than a numeric. |
