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Non geographic (08) word numbers can help you build a valuable business. Take the case of |
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| 1-800 FLOWERS |
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| In 1987 Jim McCann bought the business of 1-800 FLOWERS. It was losing $400,000 every month. By focussing on the brand, through heavy promotion of its word number, McCann quickly turned the company around. Last year, sales exceeded $300 million and the company is now valued at over $1 billion. McCann attributes having the right word number as a critical ingredient in his company’s success. To this end, the goodwill value of the actual number 1-800 FLOWERS, has been set at $105 million. |
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