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Best marketing practice for any new company or brand name development is to be able to have the identical word(s) as company name, as an 08 number, and as a domain name with no variation. |
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| The chosen brand/corporate name should not only convey the benefit of the service but the name should also be reflected in the above three areas. |
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Classic example: 1-800 FLOWERS INC
(Company name)
1-800 FLOWERS
(Phone number)
1-800-FLOWERS.com
(Domain name) |
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In the UK: 0870 RENTACAR LTD
0870 RENTACAR
0870 RENTACAR.co.uk |
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| One of our clients in the UK, the Ministry of Paintball has the number |
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| 0870 PAINTBALL (0870 724 6822) |
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| They have also registered the domain name www.0870paintball.co.uk for future use. Clearly they understand the value of identical branding. |
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| VALUE IN HAVING THE RIGHT NUMBER |
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| Having the right 0845 / 0870 word number can answer the THREE most important questions in advertising: |
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1. |
What product / service you provide |
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2. |
Who you are |
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3. |
How you can be reached |
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