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Highly memorable |
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| A word number for business or personal use is far more memorable than the average numeric. Research shows memorability to be as much as 14 times greater with a word number. |
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| Non geographic |
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| With a non geographic word number you can target a national audience since the phone number is totally independent of location, and nobody knows whether you are based in London or Land's End. |
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| A non geographic word number gives you national coverage. Calls can be automatically routed to regional branches or you can operate from one location. Please request information on Intelligent Routing. |
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| Portable |
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| This means you do not have to change your word number when moving from one area to another. Your base number from BT (or other nominated carrier) will inevitably change, but patched into it is your portable 0845 / 0870 number which you take wherever you go. This means no need to notify customers, or change advertising, stationery, help numbers, etc. |
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| It’s For Life |
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| The current numbering system is being changed to meet the demands brought about by explosive growth in internet and fax usage, necessitating more and more dedicated lines. The new dialing codes being introduced across the country allow for a huge increase in capacity, but further growth will mean more changes. London numbers are expected to change again within a few years. |
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| With a word number you will be unaffected by such changes, since these numbers are expected to last well into the century, and the range will eventually accommodate up to 10 million numbers. |
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| No Calling Cost to You / Low Cost To User |
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| Incoming 0845 calls on your word numbers may incur a small charge. 0870 numbers are free of inbound charges. Calling charges are as follows: |
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All rates per minute |
0845 |
0870 |
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Peak |
3.36p |
6.73p |
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Evenings |
1.26p |
3.36p |
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Weekends |
0.85p |
1.27p |
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| Replace 0800 numbers |
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| Many companies are now replacing their existing 0800 freephone numbers with a non geographic word number. |
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| Not only are they saving thousands of pounds in telecom and call centre charges but they are also spared from mailing expensive literature to the merely curious. |
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| Gain a National Identity |
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| A word number brings your business the prestige and national identity normally associated with 0800 numbers but with none of the traffic costs. |
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| A single Number for Advertising |
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| A word number brings you a highly memorable, single number for all advertising and promotional purposes. It allows you to add new branches without having to change advertising. |
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| No Answer Diverts & Source Recognition |
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| If for any reason your word number is not answered within a pre-determined time, it can be re-routed to a second choice terminating landline. |
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| This can be done through BT’s call diversion, or directly in the case of some telcos. |
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| Some telco switches have the ability to recognise the source of the originating call and instantly reroute it to a branch where it can be answered and dealt with at a local level. |
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| Mailbox Answering |
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| With many telcos it is possible to have your calls diverted to a telecoms mailbox, thus ensuring that every call is captured. This is an ideal option where prospects may phone at any time for a brochure. |
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| Gradual Introduction |
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| A word number can be gradually introduced to your customer base with no sudden changes. Existing customers/friends can still reach you either on your normal geographic code (eg 020) or on your non geographic code (0870). Your aim should be to eventually have everyone calling on your 0845 / 0870 number so that notification of future number changes becomes unnecessary. |
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